Fabel had much to offer during his time with elements®
Fabel was named CEO of elements® in 2010 when the company was a pure startup, elements® founder Christopher Palumbo tells iClubs. In the 1990s, Fabel had served as senior vice president of global retail for Nike and vice president of retail for Warner Bros.
“I was looking to deepen my executive team with seasoned leadership and was impressed with his background from both Warner Bros. and Nike,” Palumbo says. “Great fitness and retail brands are closely related to the entertainment industry. Our time at elements® was very productive together, and he convinced me to widen the core from simply fitness to more of a full lifestyle family of brands, each sharing core values and economies of scale.”
During Fabel’s time at elements, the company expanded into the weight-loss industry with its BalanceDiet™ Weight Loss and slimberry® brands.