3 Reasons to Open a Fitness Franchise


Opening a franchise is becoming increasingly popular. There are endless categories of franchises that are available, and it can be overwhelming to pick which is right for you. To be successful, a franchise that is growing and versatile is ideal. The fitness industry fits this description perfectly: here are three reasons why you should be opening a fitness franchise.

Established Company and Support System

Becoming a part of a fitness franchise family means you are joining an already established company. The franchise will have a business model already planned out, and you will be given the policies and procedures of the business from the franchisor. This makes the initial start-up of your gym much easier—all of the rough patches that come with starting a business have been worked out by the franchisor. Because of this, it is likely that your gym will open and start bringing in revenue months earlier if you purchase a franchise as opposed to opening an independent gym. Further, owning a franchise gym means that the name is already well known to the public, and this will attract members easily. All of this does not mean that opening a fitness franchise is easy; it is a big business venture that requires a lot of hard work. Luckily, when you purchase a franchise you also purchase a support system—your franchisor will be available to help you along your business venture and provide the tools you need to succeed.

Fitness Industry is Continuously Growing

The fitness industry is always growing. While certain styles of clothes, foods, and accessories go in and out of style, it is safe to say that exercising is not a trend that will fade. Over the past 20 years, the fitness industry has grown exponentially and continues to do so. People are finding out just how important it is to stay active, and doctors are prescribing more and more physical activity to go along with treatment of disease. Being active for just 20 minutes a day can increase your life—who wouldn’t want to join a gym after hearing that? Opening a franchise in the fitness industry means that you are diving in to a business with extremely high growth potential. If you are looking for long-term success, becoming a fitness franchise owner is the right move.

Variety of Fitness Industry Models

There are many aspects of fitness, which provides many unique opportunities in franchising. There are franchises dedicated to personal training, circuit training, boot camp style training, water aerobics, and demographic-specific gyms, to name a few. Here at elements®, we offer group fitness classes and personal training at each club location. What makes the fitness industry even more versatile is that there are many opportunities to pair fitness with other health-benefitting products. elements® brands include BalanceDiet™, our supplement line, and thinspa®, which combines spa services with clinical treatments to achieve anti-aging and slimming results. Having access to these health and beauty related products increases your consumer list by providing a variety of tools to help your members achieve the health and well-being they are searching for.